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In this interview we discuss:
- The CEO mindset
- Content marketing tips
- Creating a high converting Homepage
- How “Dogfooding” has helped Highrise
- How to conduct Jobs to Be Done (JTBD) customer interviews
- How to get testimonials and references for your product
- How offering your services for free can help you build buzz
- The problem with “perfect” customers
- Audience building strategies
- The no 1 biggest waste of money for startups
- Strategic social media marketing
- How to hire great support staff
Interview 6 with Nathan Kontny, CEO of Highrise CRM:
"Deconstructing Highrise"
The Purposeful Products Blog
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